consulting

Starting a horse related service and not sure where to begin?

Looking to build your current client base?

Want to make sure your horse friends are doing what they love?

Clients want transformational experiences. Happy horses that love what they do will provide your clients with what they are looking for, and will grow your business faster and lessen the chances of horse burn-out.

You need a solid business plan with engaged partners, whether your service involves coaching, counseling, hippotherapy, or therapeutic riding.

We offer practical feedback and a direct route through the trial and error, guessing, and blind spots of being in business with "silent partners". Very often, we are simply too close to the animals we take care of, and have too much invested in the vision, to be able to truly hear their ideas, preferences and challenges.

We collaborate with you and the horses to create:

1. Equine Based Business Plan to powerfully serve clients including:

Number of clients required to realize desired profit margins

Type of facility required for those clients

Human and equine resources - "right people" in the "right positions"

Horse to client ratio

2. Equine Interest Plan including:

Established agreements between you and the horses to ensure powerful client experiences, increase trust in your relationship, and prevent horse burn-out

Clear and concise language to help you facilitate effectively

Warning signs in case signals are missed

Support needs of each horse - emotional, physical, energetic

Herd interviews and support in selecting a herd:

*We interview your current herd and empower you with

understanding what kind of work each wants to do, what

kinds of clients they prefer, what situations they would like

to avoid, and what special gifts they offer.

*We can also tap into our national network of organizations

to help you find the horses that will fit in your program, herd

and family.

Build a strong team of horses that are inspired to work with you and your clients

3. Periodic review of the the strategic plans and "employee" feedback

Review the effectiveness of the plan, update where necessary

Conduct "employee" surveys to provide updates from the herd

We help you fulfill your intention of honoring the horse as your partner. We collaborate with you and the horses on how to best manage their physical, mental, emotional and spiritual needs to ensure transformational client experiences.

This practical, business based approach will support your thriving service. In addition, we find that the horses have a lot to offer when we ask! We help you tap into their knowledge, expertise and passion to further strengthen your partnership.

Please call us to schedule a consultation.

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Essential Equine Business Consulting